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Who We Are

Center for European Health Policies (CEHP) is a consulting company focused on medical devices, IVDs, health technology assessment, and Medtech innovation across Europe.

Our Mission

To empower healthcare organizations and MedTech companies with expert consulting in medical devices regulation, clinical performance evaluation, and health technology assessment, ensuring safe and effective products reach European markets.

Our Focus

We specialize in MDR/IVDR compliance, CE marking, clinical trials for medical devices, conformity assessment, technical dossier preparation, secondary manufacturing, and market access strategies for MedDevs and IVDs in the European Union.

Our Vision

To be the leading European consulting partner for health technology assessment and medical device regulatory affairs, driving innovation and patient access through data-driven insights and deep industry expertise in the Medtech ecosystem.

#Our Team

Expert Teams Driving Results

Our multidisciplinary team combines academic excellence with deep industry experience to deliver comprehensive solutions across the full MedTech value chain.

Consultancy

Expert regulatory consultants providing strategic guidance on MDR/IVDR compliance, CE marking, clinical evaluation, and market access for medical devices and IVDs across European markets.

Strategy Development and Project Creating Specialists

Dedicated professionals designing tailored strategies for medical device companies, from regulatory pathway planning and HTA submissions to clinical development programs and manufacturing optimization.

Regulatory, Clinical and Market Access Teams

Specialized teams covering the complete regulatory lifecycle: from clinical investigation design and technical dossier preparation to conformity assessment and post-market surveillance, ensuring seamless market access.

#Our Ways of Working

Our Ways of Working - structured approach pyramid

#What we do BEST

  • Empowering our customers by accessing services, solutions and health data to realize their business goals.
  • Providing a consistent, reliable, and effective platform for using health data for research, innovation, supporting policy and strategy development, achieving business objectives, regulatory issues, market access and addressing unmet patient needs.

Regarding business goals

  • Support Market access, sales, market share and existing expansion.
  • Stakeholders mapping.
  • Business development: help to attract new business partners and investors.

Regarding the healthcare ecosystem

  • Support positioning of the client as a trusted partner of all stakeholders in the healthcare system - institutions, healthcare providers, patients.
  • Support the client to be an Equal Partner in value-based decision-making in a patient-centered system.
  • Help meet unmet patient needs.
  • Help to Improve the local health environment and patient health outcomes.

CEHP Team

Scientific, Regulatory & Clinical Experts

Prof. Albena Zlatareva

Prof. Albena Zlatareva, MD, PhD

Healthcare Policies

Prof. Irina Nikolova

Prof. Irina Nikolova, MD, PhD

Market Access & Regulatory Affairs

АЦ

Prof. Antoneta Tsvetkova, PhD

Pharmacoeconomics

Mag. Pharm. Elina Bacheva

Mag. Pharm. Elina Bacheva

Senior Clinical Trials & HTA Expert

Georgi Munkov

Mag. Pharm. Georgi Munkov

Clinical Trials Manager

Anelia Zasheva, MD

Anelia Zasheva, MD

Senior Clinical Specialist

СЗ

Stela Zaharinova

Clinical Evidence

Commercial & Operations

Prof. Albena Zlatareva

Prof. Albena Zlatareva, MD, PhD

Managing Director

Plamen Hristov

Plamen Hristov

Executive Director, Commercial & Operations

Hristo Vrachev

Hristo Vrachev

Business Development Manager

Radko Staevski

Radko Staevski

Business Operations Manager

Work With Our Team

Get in touch to discuss how our team can support your medical device, IVD, or Medtech project.

Contact Us